Purple is the market leader at scale. Telexico Connect is the stronger choice for UK SME and mid-market businesses wanting richer marketing automation, transparent pricing and UK support.
Both are enterprise-capable. The differentiator is pricing model, marketing depth and who builds your portals.
Purple has a portal builder, but it requires manual configuration. Telexico Connect's AI reads your business description and builds the complete portal — colours, copy, gamification — in 30 seconds.
Unique to Telexico Connect. No other guest WiFi platform retrieves MOT expiry and vehicle data from DVLA automatically.
Telexico Connect's Spin to Win prizes stamp today's date and a rotating staff code. Impossible to screenshot and reuse tomorrow.
Purple typically requires a custom quote or enterprise contract. Telexico Connect publishes pricing starting from £5/site/month.
Telexico Connect is part of Telexico Communications — a UK telecoms and network engineering company. The SaaS is backed by real network capability.
Purple operates globally and has certifications and integrations suited to large international enterprise deployments.
Purple supports Passpoint for seamless authentication in high-footfall venues. Telexico Connect does not currently offer Passpoint.
Purple has built substantial documentation and comparison content over many years.
Source: Purple WiFi public website and documentation. Last checked August 2026. Competitor features change — verify current position at https://www.purplewifi.com.
| Feature | Telexico Connect | Purple WiFi |
|---|---|---|
| AI Portal Builder (30 sec) | ✓ | ✗ |
| AI Business Concierge | ✓ | ✗ |
| Spin to Win / gamification | ✓ | ✓ |
| Birthday club automation | ✓ | ✓ |
| DVLA vehicle + MOT integration | ✓ | ✗ |
| Dynamic offers (time/day/weather) | ✓ | ✗ |
| Revenue dashboard (£ not clicks) | ✓ | ✗ |
| Enterprise multi-site | ✓ | ✓ |
| Passpoint / hotspot 2.0 | False | ✓ |
| Entry price per site / month | £5/month | Quote/enterprise |
| UK support | ✓ UK team | UK team |
Telexico Connect is the stronger choice for UK restaurants, garages, gyms, dental practices, dessert shops, retailers and franchise groups wanting AI-powered portals, native SMS marketing and transparent pricing.
Purple WiFi is likely the stronger option if you are operating a multinational estate requiring Passpoint authentication, global compliance certifications or large-scale airport/venue deployment.
Migrating from Purple to Telexico Connect is straightforward. Export your customer data from Purple, import into Telexico Connect, update your access point portal URL to Telexico's endpoint. Our team supports migration at no additional cost.
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